moud  

                                                                            Art Direction & Image
“Fade into you” A collection of authored photographs and subtitle stills from popular media, reconstructing narrative through reproduction.
Hanna in Eleonora Razzoli - image by Andi Xie, art direction & supplementary images by Moud
Hanna in Eleonora Razzoli - image by Andi Xie, art direction & supplementary images by Moud
“Desire” A collection of authored photographs and subtitle stills that explore image reproduction.
Still life

Moud Alkhemeiri






My practice sits at the intersection of theory and making. Rooted in the idea that reproduction transforms, that an image is never the same object twice, I work with what happens to meaning as an image moves through contexts, surfaces, and treatments.



Nothing exists as a sole entity. In this present moment we have to think about how we consume images and where meet them, on a feed, on a wall, in a room. I treat images accordingly. For a virtual environment the image flattens, becomes part of the scroll. For a physical space it becomes installation, something you are inside of rather than in front of.













info@moudstudio.com

intheeemoud